Welcome to IREX Serbia Website!
IREX is an international nonprofit organization providing leadership and innovative programs to improve the quality of education, strengthen independent media, and foster pluralistic civil society development.
IREX has supported independent media in Serbia since 1997. IREX works with over 30 independent media outlets and organizations to support the development of skills and capacity of the journalists through training, consulting and small grants.
We hope this website will help you learn more about IREX and its media partners in Serbia. We will do our best to update it regularly with information on our activities.
Serbia Media Assistance Program in Serbia is funded by USAID. Please contact us if you have any comments, suggestions or questions.
Thank you for your interest in our work
IREX SERBIA Team
Request For Proposals For “New Media” Projects
The IREX Serbia Media Development Program (www.irex.rs), funded by USAID, is interested in promoting innovative “New Media” projects. The media scene is changing world wide. Weekly internet use in Serbia has reached one third of the population. There are almost a million smart phones in Serbia. Social networking sites have taken off and have high usage and some Serbian news sites are increasing their reach.
IREX research shows that most “New Media” applications are used for entertainment, music downloads, email and social networking. But IREX realizes that the Internet and mobile telephone applications have great potential to provide people information they need to function as citizens in a democracy.
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Latest Research on TV and Radio Ratings in Serbia
United States Agency for International Development (USAID) and IREX Serbia, in association with Ipsos Strategic Marketing Research and AGB Nielsen Media Research, presented the latest research on ratings of local TV channels and regional radio stations in Serbia (without Kosovo and Metohija) on January 19.
Ratings of local TV channels and regional radio stations in Serbia
United States Agency for International Development (USAID), IREX Serbia and Strategic Marketing Research presented the latest research on ratings of local TV channels and regional radio stations in Serbia (without Kosovo and Metohija) on July 28. Read more: ...
Embracing the challenge – Going Online
There is a whole world, parallel to ours going on. In this world there is multiplatform authoring, social networking, indexing and ranking. In this world we monetize, repurpose, repackage and rebrand. It is the world of online media.
IREX Serbia has brought together representatives of the radio stations from across Serbia -- RTV Jedinstvo, Radio Sto Plus, Radio 021, City Radio, RTV 017, Radio Luna and OK Radio. One of the main aims, set before Going Online training started, was to open up discussion about various media platforms potentials and opportunities for radio convergence internet provides.
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