Latest Research on TV and Radio Ratings in Serbia

 

Presentation of the research on TV and Radio ratingUnited States Agency for International Development (USAID) and IREX Serbia, in association with Ipsos Strategic Marketing Research and AGB Nielsen Media Research, presented the latest research on ratings of local TV channels and regional radio stations in Serbia (without Kosovo and Metohija) on January 19.

IREX Serbia has been providing media research results and analyses since 1998, assisting local and regional TV and radio stations in designing strategic plans for their stations. Research results enable IREX Serbia to better assess training needs of partner TV and radio stations, give stations guidelines for program quality improvements and foster further media market development.